Fashion Imagery

Many blame popular fashion for being too shallow and consumerist. But does fashion reflect culture or does culture model itself after the latest trends? Could this seemingly superficial aspect of society reveal something deeper about us? Achara, renowned in the design and fashion worlds, shares surprising insights about this often-misunderstood industry.

Chidi graduated from Cambridge University and worked in advertising in London where he supervised global fashion campaigns for brands like Levi's, Hugo Boss and Dunhill. He currently combines brand consultancy along with his work as a fashion photographer. His photo clients have included British Vogue, i-D, Spin, Sunday Times and Wallpaper as well as Alexander McQueen, Pepe jeans, Virgin Music and celebrities such as Mary J Blige, M.I.A. and Kelly Osbourne.