Business
Brand Loyalty vs. Brand Idolatry
Our age is so saturated with marketed brands that our children dream in shades of Disney. Branding is a form of marketing that clearly defines what makes a company, product, or experience distinct and memorable from others. Naturally, companies who strive to serve customers faithfully ask for brand loyalty over their competitors. Is that so bad? Blake Howard and Craig Johnson explore the biblical implications of branding.
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